Business Spotlight – Absolute Koi

Absolute Koi are most notably known for their exceptional range of Japanese Koi Carp, as well as being providers of innovative, high quality and great value koi related products. Their exceptional products have taken them from humble beginnings of a back garden Koi dealer in Worksop 2003, to an internationally renowned retailer based in Rockely, Retford.

It only takes a quick look at the reviews to understand why Absolute Koi are regarded so highly. Owners Donna and Darren run an extremely tight ship with a strong emphasis on a personal customer service experience, wealth of knowledge and a dedicated team. As well as a welcoming service, their knowledge on the Koi world is unmatched and a deciding factor on having such impressive customer loyalty, locally and across the UK.

Recently Absolute acquired ownership of Profidrum, moving manufacturing from the Netherlands to the UK. ProfiDrum is focused on the development and production of innovative products in the field of water purification. ProfiDrum systems are designed for water companies, fish farms and koi pond hobbyists that have high requirements for water quality. Despite being an international company, Donna emphasises the importance of keeping the supply chain local and investing closer to home.

Since the pandemic they have had to massively adapt, like most businesses, which has come with the launch of 4 new Magento platformed websites, integrated with SAP Business One ERP system.
Recent orders have seen all corners of the world, most notably Australia, Canada, USA, all throughout Europe, and not forgetting the UK.

It’s important to note they do not neglect the local approach. Absolute regularly host events and showcases that attract people from far and wide, most notably the popular Koi Club events and Koi Clubs who travel from across the UK and Scotland to view and purchase Koi. Absolute Koi are hoping to expand and with that will bring further employment opportunities locally.

Keep up-to-date with Absolute Koi!